Neal’s Yard Remedies

Rooted in nature and refined through craft, Neal’s Yard Remedies has long been known for its distinctive cobalt blue packaging signifying its commitment to organic ingredients.

Studio Breve were commissioned to elevate and unify the brand’s visuals across packaging materials. We refined hierarchy, improved clarity and introduced a contemporary, considered feel. We kept the look true to NYR’s heritage. Our work then informed subsequent materials for Neal’s Yard Remedies, as they embraced the new graphic direction.

Looking through Neal’s Yard Remedies’ archival labels, we found inspiration in some of the brand’s earliest packaging. The result is a more timeless and recognisable design that stays true to its apothecary roots while removing unnecessary complexity.

We chose Beaufort Pro as a new headline typeface, pairing its softer serifs with NYR’s classic Trade Gothic. We shortened the labels to reveal more of the iconic blue glass and refined the colour palette to make product categories easier to identify.

We reworked the reverse of pack to make information easier to navigate. Content was reorganised for quicker scanning, while accreditations were given more prominence and made easier to identify. To support consistency going forward, we also developed a set of packaging guidelines for future applications.

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