Sunny & Luna’s packaging design

Sunny & Luna make artisanal fresh pasta with an added vegetable twist. They’ve reworked traditional Italian recipes to make them lighter, extra nutritious and more appealing to their customers.

In developing packaging for their original recipes, nostalgia was a key ingredient. The large typeface and retro colours we paired promote a playful feel. We designed fun stamps marking the brand’s stand out elements. The bright bold look we created is reminiscent of the 60s-70s when Nonna was cooking up a storm. Our packaging reflected that it’s a young, design-focused brand.

Launching in major retailers and supermarkets marked a transition to a simpler packing process and an adjustment to the design for wider appeal. Studio Breve helped Sunny & Luna retain the essence of the brand, whilst moving to a new format. As well as reworking the packaging for existing recipes, we developed new designs for an additional recipe.

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